I’m an independent commercial growth, AI and transformation leader working across portfolio, fractional and advisory engagements.
After more than 20 years leading large-scale change across product, customer experience, marketing, digital and commercial functions, I now work with organisations looking to modernise, grow and navigate change successfully.
My work sits at the intersection of strategy, technology, customer experience and execution.


I combine strategic thinking with hands-on pragmatism.
That means I’m as comfortable discussing long-term growth plans as I am improving immediate execution, solving blockers or helping teams move faster.

I’m passionate about business, technology, future trends and helping people unlock potential.
I also enjoy contributing to conversations through speaking events, podcasts and industry discussions.
Copyright © 2026 George Cairns - All Rights Reserved.
Headshots by Katherine Barnes @ https://www.katherinebarnesphotography.co.uk